It is called a living amends. To repeatedly apologize for the same thing while not making any effort to change said behavior renders the apology useless and more or less a license to continue doing that action over and over. To show you’re truly sorry, remove that action that is the reason you apologize for. Repeated apologies get old, very old and mean nothing over time. ~ Denise Hecht
Actually you should always have to change. Whether it be a child or man or woman the only way to make things right is to change your own behavior. ~ Anne Terhune